Opening a Home Health Care Agency | Do’s and Don’ts
So, you are opening a home health care agency – Great! Not only is taking care of our seniors and the overall population currently facing health and mobility issues an admiral pursuit, it’s also an area of the U.S. economy set to explode with the Baby Boomer generation coming into that age where we all could use or even require some support to continue living healthy and maintaining independence at home. Below is a list we compiled with some of the best practices when opening a home health care agency, as well as some mistakes we’ve recognized along the way that you will want to avoid.
1. DO Create a Realistic Business Plan for when opening a home health care agency.
2. DON’T Overreach for Patients or Clients.
3. DO Check Out the Competition
Existing home health care agencies in your start up area are gold mines for your market research. Find out how long they’ve been in business – it will give you a better perspective on sustainability in the area. If you’re finding that everyone you call just opened their doors as well, take a deeper dive, and be sure to offer something differentiating you from them in your service planning. Some simple offerings might be: watering plants during necessary hospitalizations, pet care, on-call concierge services. Even when you’re there to provide skilled medical services, the possibilities to build onto that service with are broad. Think of the little things you wish someone would just do around your home. Seniors and disabled patients can’t do these things, and offering to do it for them as a service will go a long way. Lastly, Pricing. Knowing what your competition is charging is the best way to stay on top of the market, whether that means the lowest price, or the best offering for your price.